Most web sites fail to make large volumes of sales because they are designed by web site designers, so they look good and are “on brand”. The disconnect happens because most designers are not trained sales people (usually they have chosen an artistic career and avoid the nitty gritty of persuasion, influence and selling direct to the public).
To sell on the net you need a web site designed by an experienced online sales person, to a set of tried and proven sales guidelines, after which designers can make it look nice. You then need to apply sophisticated online marketing or no one will every find your site.
An effective Sales Web Site will contain all elements of a good sales presentation in the appropriate sequence, building trust (the prospect knows the site is safe and the company is reputable), adding value (the prospect sees the benefit/s) and leading the prospect to buy the product right now! (the prospect puts the payment through immediately).
